Apart from imagination and ideation, what makes a great piece of art? We couldn’t ignore the strength of the tool that plays a significant role in animating an idea. Artificial Intelligence (AI), as a tool, has been making waves in the creative industry in recent years, with many artists exploring the potential of this technology […]
After producing both documentaries and television commercials, I’ve realized that both kinds of videos have the same objective: to inform and entertain the target audience. A well-produced documentary strengthens the narrative and engages more people in the discussion. On the other hand, the most effective commercial is considerably more likely to be popular when the
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The human mind learns more effectively through visuals than by reading or hearing. It’s because our brain is hardwired to grasp visual information faster – More than 50 percent of the cortex, the brain’s surface, is devoted to processing visual information that can process an image in only 13 milliseconds. This means that people respond
The marketing industry has changed tremendously. A message reaches millions of internet users instantly, regardless of time and space. The covid-19 pandemic shook the world and gave rise to virtual engagement. People are exposed to content marketing more than ever before. Digital marketers are exerting themselves to develop something that informs and entices the target
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